{"id":3624,"date":"2022-10-26T13:06:22","date_gmt":"2022-10-26T11:06:22","guid":{"rendered":"https:\/\/dev.saalz.com\/?p=3624"},"modified":"2022-11-21T21:46:15","modified_gmt":"2022-11-21T20:46:15","slug":"pourquoi-utiliser-un-crm-en-tant-que-commercial","status":"publish","type":"post","link":"https:\/\/dev.saalz.com\/fr\/pourquoi-utiliser-un-crm-en-tant-que-commercial\/","title":{"rendered":"Pourquoi utiliser un CRM en tant que commercial ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3624\" class=\"elementor elementor-3624\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0b2c816 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0b2c816\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c9516a5\" data-id=\"c9516a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-acdfe80 elementor-widget elementor-widget-text-editor\" data-id=\"acdfe80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1><span style=\"font-size: 20pt; font-family: Arial; color: #1d303d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Pourquoi utiliser un CRM en tant que commercial ?\u00a0<\/span><\/h1><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #1d303d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"><img decoding=\"async\" class=\" wp-image-3712 alignleft\" src=\"https:\/\/saalz.com\/wp-content\/uploads\/2022\/10\/crm-saalz-300x298.png\" alt=\"\" width=\"144\" height=\"143\" srcset=\"https:\/\/dev.saalz.com\/wp-content\/uploads\/2022\/10\/crm-saalz-300x298.png 300w, https:\/\/dev.saalz.com\/wp-content\/uploads\/2022\/10\/crm-saalz-150x150.png 150w, https:\/\/dev.saalz.com\/wp-content\/uploads\/2022\/10\/crm-saalz.png 484w\" sizes=\"(max-width: 144px) 100vw, 144px\" \/>Les t\u00e2ches d\u00e9volues \u00e0 un commercial sont nombreuses et complexes. Ce dernier doit en effet rester en contact avec de nombreux prospects pour tenter de les convaincre et de les transformer en clients. Or, il est n\u00e9cessaire tout au long du processus de vente de les faire avancer sur le pipeline de vente. La connaissance du client et de ses besoins doit alors aller de pair avec une fine ma\u00eetrise du fichier client. <\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #1d303d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #1d303d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Il est possible d\u2019optimiser ces process commerciaux en utilisant un CRM. Cet outil pr\u00e9cieux va vous permettre de gagner du temps tout en accroissant l\u2019efficacit\u00e9 de la force de vente.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #1d303d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u00a0<\/span><\/p><h2 dir=\"ltr\" style=\"line-height: 1.38; margin-top: 18pt; margin-bottom: 6pt;\"><span style=\"font-size: 16pt; font-family: Arial; color: #1d303d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Qu\u2019est-ce qu\u2019un CRM ?\u00a0<\/span><\/h2><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"color: #1d303d;\"><span style=\"font-size: 11pt; font-family: Arial; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Un CRM (<\/span><span style=\"font-size: 11pt; font-family: Arial; background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Customer Relationship Management<\/span><span style=\"font-size: 11pt; font-family: Arial; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">) ou gestion de la relation client est une solution logicielle centr\u00e9e sur le client. Selon le type de CRM, cet outil int\u00e8gre diff\u00e9rents modules ou fonctionnalit\u00e9s. Dans tous les cas, il permet d\u2019optimiser les relations entre les clients et l\u2019entreprise et de rationaliser les processus.\u00a0<\/span><\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #1d303d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #1d303d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Les logiciels CRM peuvent notamment comporter les fonctions suivantes :<\/span><\/p><p><span style=\"color: #1d303d;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-2758 alignright\" src=\"https:\/\/saalz.com\/wp-content\/uploads\/2022\/06\/toolheadertest-1024x737.png\" alt=\"\" width=\"424\" height=\"305\" srcset=\"https:\/\/dev.saalz.com\/wp-content\/uploads\/2022\/06\/toolheadertest-1024x737.png 1024w, https:\/\/dev.saalz.com\/wp-content\/uploads\/2022\/06\/toolheadertest-300x216.png 300w, https:\/\/dev.saalz.com\/wp-content\/uploads\/2022\/06\/toolheadertest-768x553.png 768w, https:\/\/dev.saalz.com\/wp-content\/uploads\/2022\/06\/toolheadertest-1536x1106.png 1536w, https:\/\/dev.saalz.com\/wp-content\/uploads\/2022\/06\/toolheadertest.png 1803w\" sizes=\"(max-width: 424px) 100vw, 424px\" \/><\/span><\/p><ul style=\"margin-top: 0; margin-bottom: 0; padding-inline-start: 48px;\"><li dir=\"ltr\" style=\"list-style-type: disc; font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\" role=\"presentation\"><span style=\"color: #1d303d;\"><span style=\"font-size: 11pt; font-family: Arial; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Gestion des contacts :<\/span><span style=\"font-size: 11pt; font-family: Arial; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> L\u2019outil centralise les donn\u00e9es des prospects, des clients et des fournisseurs. Il est alors possible de retrouver rapidement les informations importantes.\u00a0<\/span><\/span><\/p><\/li><li dir=\"ltr\" style=\"list-style-type: disc; font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\" role=\"presentation\"><span style=\"color: #1d303d;\"><span style=\"font-size: 11pt; font-family: Arial; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Gestion des leads :<\/span><span style=\"font-size: 11pt; font-family: Arial; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> Cet aspect du CRM a pour objectif de g\u00e9rer et d\u2019optimiser l\u2019ensemble des processus li\u00e9s \u00e0 la g\u00e9n\u00e9ration de leads et \u00e0 leur conversion en clients.<\/span><\/span><\/p><\/li><li dir=\"ltr\" style=\"list-style-type: disc; font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\" role=\"presentation\"><span style=\"color: #1d303d;\"><span style=\"font-size: 11pt; font-family: Arial; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Gestion des pipelines de vente :<\/span><span style=\"font-size: 11pt; font-family: Arial; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> Gr\u00e2ce \u00e0 cette fonctionnalit\u00e9, vous gardez \u00e0 tout instant une vision claire des diff\u00e9rentes \u00e9tapes constituant le processus de vente.<\/span><\/span><\/p><\/li><li dir=\"ltr\" style=\"list-style-type: disc; font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\" role=\"presentation\"><span style=\"color: #1d303d;\"><span style=\"font-size: 11pt; font-family: Arial; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Capacit\u00e9s d\u2019automatisation :<\/span><span style=\"font-size: 11pt; font-family: Arial; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\"> G\u00e9n\u00e9ralement, un CRM poss\u00e8de des fonctionnalit\u00e9s d\u2019automatisation des t\u00e2ches. Cela permet aux collaborateurs de gagner du temps et de se concentrer sur l\u2019essentiel.<\/span><\/span><\/p><\/li><li dir=\"ltr\" style=\"list-style-type: disc; font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\" role=\"presentation\"><span style=\"color: #1d303d;\"><span style=\"font-size: 11pt; font-family: Arial; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Analyse des donn\u00e9es : <\/span><span style=\"font-size: 11pt; font-family: Arial; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Enfin, via des tableaux de bord, il est possible de visualiser de mani\u00e8re d\u00e9taill\u00e9e les donn\u00e9es du CRM. C\u2019est id\u00e9al pour suivre les performances des ventes et l\u2019\u00e9volution du chiffre d\u2019affaires de l\u2019entreprise.<\/span><\/span><\/p><\/li><\/ul><div><span style=\"color: #1d303d; font-family: Poppins, sans-serif;\"><span style=\"font-size: 14.6667px; white-space: pre-wrap;\">\u00a0<\/span><\/span><\/div><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #1d303d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Bien entendu, tous ces \u00e9l\u00e9ments ne sont pas forc\u00e9ment pertinents pour chaque entreprise. L\u2019une des sp\u00e9cificit\u00e9s d\u2019un CRM est d\u2019\u00eatre personnalisable. Par cons\u00e9quent, l\u2019important est de pouvoir acc\u00e9der \u00e0 des outils qui permettent d\u2019atteindre les objectifs fix\u00e9s par l&rsquo;\u00e9quipe des ventes.<\/span><\/p><h2 dir=\"ltr\" style=\"line-height: 1.38; margin-top: 18pt; margin-bottom: 6pt;\"><span style=\"font-size: 16pt; font-family: Arial; color: #1d303d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Pourquoi utiliser un CRM pour une \u00e9quipe commerciale ?<\/span><\/h2><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #1d303d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">M\u00eame les petites et moyennes entreprises ont tout \u00e0 gagner en d\u00e9ployant un CRM pour leur activit\u00e9 commerciale. En effet, cet outil en mode SaaS va vous aider \u00e0 d\u00e9penser moins de ressources humaines et financi\u00e8res pour obtenir un r\u00e9sultat sup\u00e9rieur. C\u2019est l\u2019automatisation et l\u2019optimisation qui favorisent cette efficacit\u00e9.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #1d303d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #1d303d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">D\u2019autant que les commerciaux doivent r\u00e9aliser de nombreuses t\u00e2ches : la recherche d\u2019informations, la prise de notes, la r\u00e9daction d\u2019un journal des interactions ou bien encore les r\u00e9unions avec les clients. En d\u00e9finitive, le commercial ne peut consacrer qu\u2019une fraction de son temps \u00e0 la vente en elle-m\u00eame. Le CRM commercial va ainsi all\u00e9ger les collaborateurs du service vente et accro\u00eetre leur performance commerciale.<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #1d303d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #1d303d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Quelques chiffres permettent de se rendre compte de l\u2019importance d\u2019un CRM :<\/span><\/p><ul style=\"margin-top: 0; margin-bottom: 0; padding-inline-start: 48px;\"><li dir=\"ltr\" style=\"list-style-type: disc; font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\" role=\"presentation\"><span style=\"font-size: 11pt; font-family: Arial; color: #1d303d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Un commercial qui utilise un CRM peut atteindre des r\u00e9sultats sup\u00e9rieurs de 24% aux objectifs fix\u00e9s initialement ;<\/span><\/p><\/li><li dir=\"ltr\" style=\"list-style-type: disc; font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\" role=\"presentation\"><span style=\"font-size: 11pt; font-family: Arial; color: #1d303d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Avec l\u2019utilisation d\u2019un CRM, les charges du service commercial peuvent \u00eatre r\u00e9duites de 40% ;<\/span><\/p><\/li><li dir=\"ltr\" style=\"list-style-type: disc; font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\" role=\"presentation\"><span style=\"font-size: 11pt; font-family: Arial; color: #1d303d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Suite \u00e0 l\u2019impl\u00e9mentation d\u2019un CRM, le taux de transformation des prospects en clients peut augmenter de 300% ;<\/span><\/p><\/li><li dir=\"ltr\" style=\"list-style-type: disc; font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\" role=\"presentation\"><span style=\"font-size: 11pt; font-family: Arial; color: #1d303d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">47% des entreprises qui utilisent un CRM observent un impact positif sur la r\u00e9tention client.<\/span><\/p><\/li><\/ul><h2 dir=\"ltr\" style=\"line-height: 1.38; margin-top: 18pt; margin-bottom: 6pt;\"><span style=\"font-size: 16pt; font-family: Arial; color: #1d303d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Les 4 atouts principaux du CRM commercial<\/span><\/h2><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #1d303d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Nous pouvons d\u00e9gager quatre b\u00e9n\u00e9fices principaux \u00e0 l\u2019utilisation d\u2019un CRM en tant que commercial. L\u2019ensemble de ces avantages garantit un travail plus agr\u00e9able pour les collaborateurs qui profitent de l\u2019impl\u00e9mentation d\u2019un CRM tout en accroissant l\u2019efficacit\u00e9 de la force de vente. En d\u2019autres termes, un CRM est id\u00e9al pour retenir les talents et booster le chiffre d\u2019affaires.<\/span><\/p><p dir=\"ltr\">\u00a0<\/p><p><span style=\"background-color: transparent; color: #1d303d; font-family: Arial; font-size: 14pt; white-space: pre-wrap;\">Hi\u00e9rarchiser les prospects efficacement<\/span><\/p><p><img decoding=\"async\" class=\"wp-image-2508 alignleft\" style=\"font-family: Arial; font-size: 14.6667px; white-space: pre-wrap;\" src=\"https:\/\/saalz.com\/wp-content\/uploads\/2022\/05\/Frame-7-292x300.webp\" alt=\"\" width=\"230\" height=\"236\" srcset=\"https:\/\/dev.saalz.com\/wp-content\/uploads\/2022\/05\/Frame-7-292x300.webp 292w, https:\/\/dev.saalz.com\/wp-content\/uploads\/2022\/05\/Frame-7.webp 567w\" sizes=\"(max-width: 230px) 100vw, 230px\" \/><\/p><p dir=\"ltr\">\u00a0<\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #1d303d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">L\u2019une des probl\u00e9matiques du commercial est de savoir quel prospect cibler \u00e0 un moment pr\u00e9cis. Pour gagner en efficacit\u00e9, il est en effet indispensable de comprendre \u00e0 quel endroit du pipeline de vente se trouve le prospect.<\/span><\/p><p dir=\"ltr\">\u00a0<\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #1d303d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u00c0 cet \u00e9gard, l\u2019outil CRM est tr\u00e8s pertinent. Gr\u00e2ce \u00e0 la hi\u00e9rarchisation et la r\u00e9partition des diff\u00e9rents prospects, vous pouvez facilement prioriser les leads et chaque collaborateur prendra en charge l\u2019un de ces prospects. Filtrer les prospects par lead chaud ou froid devient alors une t\u00e2che simple et rapide.<\/span><\/p><h3 dir=\"ltr\" style=\"line-height: 1.38; margin-top: 16pt; margin-bottom: 4pt;\"><span style=\"font-size: 14pt; font-family: Arial; color: #1d303d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Centraliser les donn\u00e9es client<\/span><\/h3><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #1d303d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u00c0 chaque phase de prospection de nouveaux clients, les informations relatives \u00e0 ces prospects sont enregistr\u00e9es. En utilisant un CRM, vous n\u2019avez pas \u00e0 r\u00e9aliser une fastidieuse saisie de donn\u00e9es manuelle. Les diff\u00e9rentes interactions peuvent \u00eatre enregistr\u00e9es sans aucun effort et de mani\u00e8re automatique dans l\u2019outil. Il est ensuite possible de consulter l\u2019historique des \u00e9changes.\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #1d303d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">\u00a0<\/span><\/p><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #1d303d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Cette centralisation est id\u00e9ale pour acc\u00e9der rapidement aux donn\u00e9es. La satisfaction client est par cons\u00e9quent am\u00e9lior\u00e9e, car chaque commercial poss\u00e8de \u00e0 tout moment les donn\u00e9es relatives aux clients avec lesquels ils \u00e9changent. De plus, les informations recueillies permettent d\u2019optimiser en permanence les processus de vente via des processus d\u2019analyses rigoureux.<\/span><\/p><h3 dir=\"ltr\" style=\"line-height: 1.38; margin-top: 16pt; margin-bottom: 4pt;\"><span style=\"font-size: 14pt; font-family: Arial; color: #1d303d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Am\u00e9liorer significativement la productivit\u00e9<\/span><\/h3><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #1d303d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">La possibilit\u00e9 d\u2019automatiser certaines t\u00e2ches \u00e0 faible valeur ajout\u00e9e est une mani\u00e8re tr\u00e8s pertinente d\u2019accro\u00eetre la productivit\u00e9. Chaque \u00e9tape du processus de vente devient plus fluide gr\u00e2ce au logiciel CRM commercial. De la gestion du contact, \u00e0 la prise de note en passant par les rappels de rendez-vous, les collaborateurs sont plus efficaces et perdent moins de temps inutilement.\u00a0<\/span><\/p><h3 dir=\"ltr\" style=\"line-height: 1.38; margin-top: 16pt; margin-bottom: 4pt;\"><span style=\"font-size: 14pt; font-family: Arial; color: #1d303d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Assurer un bon suivi des ventes<\/span><\/h3><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #1d303d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Enfin, une telle solution logicielle est parfaite pour assurer un suivi des opportunit\u00e9s commerciales. Le tableau de bord du CRM permet de visualiser l\u2019\u00e9tat des ventes et l\u2019avanc\u00e9e des projets par rapport aux objectifs. L\u2019usage d\u2019indicateurs de performance garantit un suivi r\u00e9aliste de la performance des ventes \u00e0 long terme ainsi que la visualisation du pipeline en temps r\u00e9el.<\/span><\/p><h2 dir=\"ltr\" style=\"line-height: 1.38; margin-top: 18pt; margin-bottom: 6pt;\"><span style=\"font-size: 16pt; font-family: Arial; color: #1d303d; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Un outil id\u00e9al pour optimiser le cycle de vente<\/span><\/h2><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\"><span style=\"font-size: 11pt; font-family: Arial; color: #1d303d; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;\">Comme nous avons pu le voir, <a style=\"color: #1d303d;\" href=\"https:\/\/saalz.com\/\" rel=\"noopener\">le CRM commercial<\/a> est un outil en mode SaaS qui favorise la performance des \u00e9quipes. En simplifiant et en optimisant les workflows, cet outil permet de rationaliser les processus et acc\u00e9l\u00e9rer la croissance de l&rsquo;entreprise de mani\u00e8re notable. Pour toutes ces raisons, en tant que commercial, utiliser un CRM est une mani\u00e8re id\u00e9ale d\u2019atteindre des objectifs tr\u00e8s sup\u00e9rieurs \u00e0 ce qu\u2019il est possible d\u2019atteindre sans une telle aide logicielle.\u00a0<\/span><\/p><div><span style=\"font-size: 11pt; font-family: Arial; color: #1d303d; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;\">\u00a0<\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Pourquoi utiliser un CRM en tant que commercial ?\u00a0 Les t\u00e2ches d\u00e9volues \u00e0 un commercial sont nombreuses et complexes. Ce dernier doit en effet rester en contact avec de nombreux prospects pour tenter de les convaincre et de les transformer en clients. Or, il est n\u00e9cessaire tout au long du processus de vente de les &hellip; <a href=\"https:\/\/dev.saalz.com\/fr\/pourquoi-utiliser-un-crm-en-tant-que-commercial\/\" class=\"more-link\">Continuer la lecture de <span class=\"screen-reader-text\">Pourquoi utiliser un CRM en tant que commercial ?<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":1734,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22,24,23],"tags":[],"class_list":["post-3624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalisation-des-entreprises","category-crm-tpe-pme","category-grc"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.saalz.com\/fr\/wp-json\/wp\/v2\/posts\/3624","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.saalz.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.saalz.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.saalz.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.saalz.com\/fr\/wp-json\/wp\/v2\/comments?post=3624"}],"version-history":[{"count":72,"href":"https:\/\/dev.saalz.com\/fr\/wp-json\/wp\/v2\/posts\/3624\/revisions"}],"predecessor-version":[{"id":3736,"href":"https:\/\/dev.saalz.com\/fr\/wp-json\/wp\/v2\/posts\/3624\/revisions\/3736"}],"wp:attachment":[{"href":"https:\/\/dev.saalz.com\/fr\/wp-json\/wp\/v2\/media?parent=3624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.saalz.com\/fr\/wp-json\/wp\/v2\/categories?post=3624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.saalz.com\/fr\/wp-json\/wp\/v2\/tags?post=3624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}